![]() Brands bring these popular industry figures and trend-setters on board to share their latest product lines. The hashtag #novababe is reserved for UGC (now boasting more than 630,000 tagged photos), from which the main Fashion Nova account reshares a ton (literally, like 20 photos a day).Ī step above content created by customers is the domain of Influencers. Their feed includes a curated mix of pics originally uploaded by customers, who themselves become micro-influencers and are encouraged to create more free UGC - sounds like a win-win situation, right? Take Fashion Nova ’s Instagram account, for example. In fact, UGC is 5x more likely to convert customers than non-UGC. How to Harness Instagram Marketing for Your Clothing Brandġ) Tap into the Power of User-Generated Contentįuture anthropologists will confirm that we are now well-and-truly in the Age of the Selfie, with more than 69% of adults claiming to upload selfies to social media ( that number increases to 87% if we solely look at millennials).Īnd people love nothing more than to share a photo of themselves in a cute outfit, which means clothing brands potentially have access to hundreds of pieces of user-generated content (UGC) that they can share with their audience and reward customers for self-identifying.īut UGC isn’t just for celebrating consumer-driven pics, it also dramatically boosts conversions. Let’s take a look at some of the innovative ways they and other clothing brands are using Instagram to drive sales and share their marketing messages. Researchers on Chanel’s Instagram strategy say, “Intimacy is the keyword in our analysis, as Chanel has become a leader in the field of communicating with millennials and targeting what they want to see.” ![]() ![]() Here, we’re talking about Story Swipe Ups, which send users directly to a sales page, as well as the ability to tag prices directly in Instagram posts.Ībove and beyond just being a glorified online marketplace, Instagram can help clothing brands create a community and build real connections with their followers. The visual nature of Instagram essentially makes it a digital catwalk and, especially thanks to a couple of new features, it has become the go-to place for mobile users to shop fresh styles from their favorite labels. Instagram provides the perfect platform for fashion brands to show off their latest lines and give savvy customers the chance to buy with a click. Millennials, who are renowned for their “now, now, now” culture. In 2017, 90% of Instagram’s users were under age 35, a.k.a. Last year, the Telegraph dubbed Instagram a “natural showcase for the fashion world.”Įven Chanel, one of the last labels to give in and start selling online, now employs its own dedicated Insta team in Paris.Īnd it makes sense if you think about it. ![]()
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